Harchester

Consider the beauty of a finely tuned sports car as it flies around the corner of the track.  The aerodynamic design of the vehicle keeps it firmly planted on the ground allowing the sports suspension to grip the road as it rounds the turn and accelerates into the straightaway.  A sports car is a thing of beauty but it did not arrive at this design pinnacle right away.  Today’s vehicles have evolved to include an artistic flair along with performance and created not just a piece of machinery but a work of art.

The Merriam-Webster dictionary defines ‘aesthetic’ as ‘of or relating to art or beauty’ and goes on to include ‘pleasing in appearance, easy to use, clear graphics and other ergonomic features’.  This definition describes the true depth or responsibility that the car aesthetic designer truly has in the design of an automobile.  The car aesthetic designer is responsible for the overall form and design of the vehicle but no just so that it is beautiful to look at, they must consider the functionality and ease of use of their design when the final vehicle is assembled.